Overview
People data is everywhere. An individual’s employee, consumer and social data are increasing in volume and presence. This is an incredibly valuable resource for HR and the business if they can find a way to leverage it.
People analytics allows companies to think differently about their people operations. They can now test various hypotheses, gather insights and predict outcomes.
We are slowly but steadily moving away from a best practice and experience based organisational culture to an evidence based, collaborative decision making approach.

The Google rework project provides a pragmatic and accessible illustration of this new data driven collaborative approach - https://rework.withgoogle.com/subjects/people-analytics/
People analytics creates a unique opportunity for human capital and human resources professionals to position themselves as evidence based strategic partners of the executive board.
Rapid transformation of the workforce and the workplace is understandably making the other business functions turn to HR for actionable insights in terms of their people.
The course is aimed at anyone in an organisation who is tasked with or wants to take a leading role in getting their organisation engaged with the process of People Data to Actionable Insights.
For any People Analytic project to succeed; HR initiatives must be directly connected to Business drivers. In practical terms this means marrying HR data with Business data. To that end the course instructor will ensure that the People and Business data in class exercises speak directly to individual attendees and their specific business challenges.
We strongly believe in a pragmatic approach to delivering People Analytics into the business. Accordingly, the course is designed to give delegates ample time to reflect on and discuss topics in terms of how they would play out for them at their company. A healthy mix of theory and practise is on offer.
Key Learning Objectives
The goal of this course is to ensure that delegates leave with these 3 key building blocks in place:
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A clear understanding of People Analytics (and where you and your organisation are on this journey)
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A strategy and methodology for deploying People Analytics at your particular organisation
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A well-defined first project to make an impact and deliver a wow factor - based on the People Analytics agenda at your company (getting started, getting buy in, Storytelling, delivering business wins)
Course Structure
Before
A optional telephone one-to-one with the course instructor to establish the delegate’s business priorities and to tailor the course appropriately
During
Interactive sessions working through various People Analytics scenarios
After
Course Agenda
People Analytics:
What is it? What are the challenges? Where is it working?
Your Business:
What are the top 3 business priorities of your company? How do they link to your HR initiatives?
Understanding the Methodology:
Understanding the methodology and developing a framework / process.
Data Inventory:
HR and Business. What have you got? What can you get? How can we enrich it?
Data Organisation:
Understanding which data points you need and how best to merge data sets.
Data Insights:
Uploading data and formulating the right sequence of queries.
Storytelling:
Presenting your insights in a variety of ways based on the stakeholder role, personality and agenda.

Programme outcomes
Defining what People Analytics means for your organisation. Aligning your HR initiative with the Business.
Storytelling - Creating a narrative of your company’s People Analytics journey and telling specific stories that engage the business.
Delivering actionable insights and measurable value to the business through your first People Analytics project
A course workbook will be provided that allows you to plan and document your strategy and play it back to colleagues.
Meet your Instructors
The course is delivered by 2 instructors whose HR Storytelling skills and experience are designed to complement each other

Robert Browton
Rob works with clients and partners to help them understand their people and improve their culture. With 20 years’ experience in employee research and organisation development, he has lead a range of people and culture-related projects. Rob offers a great balance of science and practicality – helping businesses get great quality feedback from their people that can actually be harnessed for improvements.

Rooven Pakkiri
Rooven is a long standing digital evangelist who is focused on Workforce Transformation. Integrating People and Business data to deliver business insights is his area of particular focus. A published author and regular speaker; Rooven has a wealth of experience in delivering training courses to Line of Business managers at organisations like KPMG, Transport for London and the European Central Bank.
Who Should Attend?
This course is targeted at HR Leaders who want to change the nature of engagement with the business. We will provide you with the methodology that allows you to marry HR data with Commercial data to generate actionable business insights.
Ideal for anyone tasked to deploy or interested in the use of People Analytics for their organisation.
Participants range from HR and Communication practitioners to line of business users from both the private and public sector.
NB: You do NOT need to be a data scientist or possess data scientist skills to attend this course. We take care of that for you and free you to focus and think deeply about solving people related challenges - employee engagement, talent acquisition, performance management etc.
Course cost: £520.00 + VAT per attendee